ABOUT WTF
A BIT OF A BACK STORY
Welcome to What The Food!
In 2024, Katherine took the reins of What The Food from its founder, Jorja, blending her love of food with a personal mission to create inclusive treats. With more than a decade of experience as a Food Technologist, Katherine is passionate about crafting delicious, high quality options that everyone can enjoy.
Katherine's personal journey into vegan sweet treats was inspired by her husband and son, who are both dairy free. She's spent years experimenting with recipes to ensure everyone can enjoy delectable treats without compromise. Growing up in the Waikato, Katherine is thrilled to bring What The Food to Te Awamutu and beyond.
Our mission is simple: to provide inclusive, delicious sweet treats. Whether you have dietary restrictions, looking for a healthier treat option or simply love great food, we've got you covered.
"WHAT THE FOOD?!", YOU MAY ASK?
THAT'S A DAMN GREAT QUESTION!
WHAT WE OFFER
SHOP
Pop on in and check out our cabinet full of goodies!
CATERING
Got an event coming up? Fancy some delicious treats?
Send us a message to receive a quote.
WHOLESALE
We supply to a number of local cafes and stores. Send us a message if you would like to become a Stockist.